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Brand Building – the importance of a strong brand
Marketing guru and acclaimed marketing textbook author Philip Kotler once said :”If you are not a brand, you are a commodity.” No one wants to be a just a commodity, so how do you build a lasting,...
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Social Networking for Business – Advice from the Experts
“There’s no organisation, whether commercial, political or public, that can’t or shouldn’t use social media. If you’re not using social media in five years, you won’t get any new business”. A bold...
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Learnings from the Conference – Ross Smith, Mindshelf
“A brand is a promise wrapped up in an experience” Ross Smith of Mindshelf shared some brand strategy gems during his presentation, and in this short video blog he summarises some of the key points and...
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Highlights from An Evening with Colin Robertson – part 1
If you weren’t at An Evening with Colin Robertson, then you missed out on a quality event. 2012′s Entrepreneur of the Year Colin Robertson was on top form, his talk both entertaining and educational....
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Building a Brand for the 21st Century
Building a strong, memorable and valuable brand is key to business growth, the ability to stand out from the competition and build customer loyalty much sought after. But it’s not about technology,...
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Branding from the inside out
Andrew Dobbie of Madebrave spoke about branding at a recent dinner event. Here, he shares his thoughts on the power of branding in a special guest blog. Last week, I was delighted to be invited to talk...
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